GO-TO-MARKET COMMERCIALIZATION STRATEGY, DELEGATED.

Chief Marketing Officer Advisory
for Medical Devices

Working with consultants, do you ever find that deliverables...

Don't quite hit the mark?

Raise more questions than they answered?

Require extraction, interpretation and additional manipulation before presenting?

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Chief Commercial Officer

Courtney Turich

"Maureen led our team through some of the most impactful exercises I've ever experienced, bringing much-needed clarity to our strategic planning. Her fresh, unbiased perspective was exactly what we needed to break through roadblocks and spark new ideas. The insights she shared not only aligned our vision but also ignited actionable solutions for our business. Thank you, Maureen, for your expertise and transformative approach!."

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Vice President Marketing

Stacey Homan

"Maureen is a marketer's marketer. She has the uncanny ability to synthesize seemingly disparate information and develop coherent strategies that get results. She is extremely professional and thorough in all that she does. Especially impressive is her ability to continuously support, mentor and encourage her team even during challenging or stressful business situations. It would be a pleasure to work with Maureen again.."

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Associate Director Clinical Education

Julie DeGregorio DNP CPNP-AC

"I highly recommend Maureen Shaffer for their exceptional expertise and guidance in clinical education within the medical device space. Their insights were invaluable in helping me transition into my new role as Associate Director of Clinical Education and Field Support. I am especially grateful for the 1-hour consultation service they provided, which offered clear strategies and actionable steps, helping me feel confident and prepared as I develop our education programs for both clinicians and patients. Their professionalism and knowledge make them a standout consultant in the field.."

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CEO President Board Member Angel Investor

Elsa Chi Abruzzo RAC FRAPS

Maureen is a top notch, creative, and bright marketing professional in the medical device area, with an emphasis in cardiovascular devices and pain management. She is very strong in product marketing, reimbursement, branding, and communications. With her biomedical engineering background and extensive experience in the industry, Maureen truly understands the technologies she markets. She is also well connected in the medical community and is a problem solver. She has big and small company experience, but her entrepreneurial spirit, high energy and resolve make her especially a good fit for early to mid stage start-ups.

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Founder President CEO

Albert Yuan

Maureen was a guest speaker for the Rosenman Institute program and when I asked her if she could critique my pitch, she didn't hesitate to say yes. This was even before I got into the program. I scheduled a 45 minute discussion with her and she took her time to evaluate my pitch and provided very valuable feedback. The meeting ended up going 30 minutes late and she never once made me feel like I had to hurry to end the call. She's an amazing person and I look forward to working with her more in the near future. Thanks Maureen!

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Serial CEO and Advisor

Pamela Bunes

Efficient and effective are the phrases that come to mind when I think about Maureen. I’ve had the pleasure of knowing Maureen for five years during which time she has been a consultant to EpiEP on strategic market analysis and reimbursement strategy. Above all, I was impressed with Maureen’s ability to take a difficult subject and provide a cogent and effective strategy for reimbursement in our specific vertical with electrophysiology products and procedures. And, of course, her ability to answer our questions and explain the optimal reimbursement strategy for epicardial procedures was nothing short of remarkable.

Maureen would be a true asset for any positions requiring consultation on reimbursement strategies or strategic market analysis and comes with my heartfelt recommendation.

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Founder Advisor Mentor Investor

Brian Gardepe

Maureen has been a great part of our team. A tireless researcher, she’s helped us clearly understand the drivers of our business model, the landscape of our markets and the regulatory environment in new markets. Her ability to work with all of our team members where they are, has been an enormous contribution to communicating our market pivot across the company and to our customers. She has taken the evidence based approach of our products and applied it to our market and product definitions, helping chart the path to our future.

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Vice President Marketing

Philip Freed

"Maureen is the consummate sales and marketing professional. She sold our company on a sales/marketing content management system and flawlessly lead the launch while never missing a key deliverable . Her efforts have resulted in high success for our organization.."

Board Director

Gary Hessenauer

"We engaged Maureen Shaffer for her consulting services, and we intend to work with her again as our business progresses. Throughout the process, Maureen went beyond the academic market analysis for our product launch in Europe and added exceptional value by sharing her business experiences and recommendations which helped to move us closer to our goal.

As a result, her succinct yet thorough, comprehensive work product exceeded our expectations and contributed greatly to our success in raising capital. Working with Maureen was a very pleasant experience. Her conscientiousness and commitment to excellence was exceeded only by her genuine desire to meet and exceed our expectations.."

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Vice President Marketing

Ian Palmer

I worked with Maureen on a Good Promotional Practices (GPP) initiative, building a website, creating community and content, and raising the visibility of this important industry force. Maureen was great at the helm of this initiative, providing vision and leveraging her experience (and extensive network) to help put GPP on the radar for those who needed to know about it. She possesses extremely keen insights within the Life Sciences industry, is super smart, and also keep things moving while maintaining a sense of humor. I look forward to future collaboration with Maureen!

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Executive Consultant

Robert Houser CSSBB CSM

""Maureen Shaffer is one of the brightest people I have ever met. She has the unique ability to bring together a wide variety of diverse backgrounds while instilling a sense of commitment and dedication in her entire staff. Maureen is an unrelentless professional dedicated to achieving the highest levels of success available and is willing to work tirelessly to see it through. Maureen would be a valuable asset, professionally and personally to any company.."

We Cover Diverse Specialties

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Avoid the long, drawn-out process to build SOWs and negotiate pricing and simply get

What you need

When you need it

Wrapped in a clear and compelling analysis

Backed by thoroughly documented citations and models

Presented in compelling visuals in turnkey board and investor slides


We take the time to get to know you, your team, your business, and your technology.

We value our long-term relationship, not quick fixes or tossing deliverables over a wall for an unknown outcome.

FIRST TIME CEO? TECHNICAL CEO NON-COMMERCIAL CEO?

CMO Advisory Program

We help medtech startup and scaleup CEOs free up time to focus on critical startup execution and team leadership by delegating time-intensive market and message strategy work.

  • We specialize in procedurally-focused technology, such as minimally invasive surgery, interventional procedures and digital health technology (DHT, DTx, SaMD).

  • We have a deep understanding across multiple settings, including hospital inpatient and outpatient, ambulatory surgery centers (ASC) and, increasingly, home.

  • We ask a lot of questions upfront and do deep research to learn quickly.

  • We focus on United States (US) markets. We are able to source outside-the-US data as well.
We work on a retained basis, which is more budget friendly than large projects. You are never left with that end-of-project let down, wishing you had asked additional questions. We prioritize our work together. We juggle your longer-term needs alongside short-term opportunistic work, so you can focus on execution, leadership, and your investors and board.

Let’s offload the time-consuming strategic deep dives and give your executional time back.

LIVE WEEKLY Strategy Meetings

We walk you through what we learned and send you the slides, built on your brand template with linked citations provided for key data.

 We review ongoing progress and goals, along with any emerging opportunities.

Slidess provided are suitable to forward to investors, board members or C-level customers. 

ZERO HASSLE Strategic Advisory

We create the timelines, manage the people, and provide weekly status reports.

We work virtually with you and your team for speed.

We train you and your team on the deliverables.

We avoid emails between meetings, unless absolutely necessary.

We set weekly meetings in advance on Tuesday, Wednesday or Thursday, in perpetuity to avoid double booking and holiday weekends. If a particular week has a conflict, we recommend skipping that session to avoid the multiple emails typically required to reschedule.

ORGANIZED Data and Presentations

Everything is organized in one easy-to-access place – your dedicated Dropbox folder – which we archive for seven years. Just ask us where it is, and we will send it over.

Need to revisit a session? Check out the video or audio replays and the rough transcript.

Can't find the deliverable? We saved that for you.

Want the full list of citations and research links? We compile a separate  organized and cited references and models worksheet with web links., which is continually updated

 

Grow Strong with Mingletoe

30 +

Years in Medical Devices

20 +

Years Inside Medtech Cos

10 +

Years Helping Startups

80 %

Repeat + Referred Customers

MAS Headshot Round 2024

Meet Your Advisor – Maureen Shaffer

Maureen is a three-time Vice President of Marketing with 20 years of experience inside medical device companies. And since 2012, she has provided early-stage market and message strategy services for medical device CEOs at Mingletoe.

Maureen has a unique background including product marketing, upstream and downstream marketing, handling reimbursement from unlisted codes to new codes, managing clinical (physician) education, and building and leading amazing teams along the way. She has a Biomedical Engineering degree (B.S.E.) from Duke University.

Maureen loves startups and novel devices and thinking outside the box to win against incumbents. 

Why not

Choose the Best

To engineer market entry + message strategy for early & growth-stage medtech companies to drive funding and revenue.

Not sure what you need?

Let's chat and figure it out together!