Commercialization Strategy
for Medical Devices

"Maureen led our team through some of the most impactful exercises I've ever experienced, bringing much-needed clarity to our strategic planning. Her fresh, unbiased perspective was exactly what we needed to break through roadblocks and spark new ideas. The insights she shared not only aligned our vision but also ignited actionable solutions for our business. Thank you, Maureen, for your expertise and transformative approach!."

"Maureen is a marketer's marketer. She has the uncanny ability to synthesize seemingly disparate information and develop coherent strategies that get results. She is extremely professional and thorough in all that she does. Especially impressive is her ability to continuously support, mentor and encourage her team even during challenging or stressful business situations. It would be a pleasure to work with Maureen again.."

"I highly recommend Maureen Shaffer for their exceptional expertise and guidance in clinical education within the medical device space. Their insights were invaluable in helping me transition into my new role as Associate Director of Clinical Education and Field Support. I am especially grateful for the 1-hour consultation service they provided, which offered clear strategies and actionable steps, helping me feel confident and prepared as I develop our education programs for both clinicians and patients. Their professionalism and knowledge make them a standout consultant in the field.."

Maureen is a top notch, creative, and bright marketing professional in the medical device area, with an emphasis in cardiovascular devices and pain management. She is very strong in product marketing, reimbursement, branding, and communications. With her biomedical engineering background and extensive experience in the industry, Maureen truly understands the technologies she markets. She is also well connected in the medical community and is a problem solver. She has big and small company experience, but her entrepreneurial spirit, high energy and resolve make her especially a good fit for early to mid stage start-ups.

Maureen was a guest speaker for the Rosenman Institute program and when I asked her if she could critique my pitch, she didn't hesitate to say yes. This was even before I got into the program. I scheduled a 45 minute discussion with her and she took her time to evaluate my pitch and provided very valuable feedback. The meeting ended up going 30 minutes late and she never once made me feel like I had to hurry to end the call. She's an amazing person and I look forward to working with her more in the near future. Thanks Maureen!

Efficient and effective are the phrases that come to mind when I think about Maureen. I’ve had the pleasure of knowing Maureen for five years during which time she has been a consultant to EpiEP on strategic market analysis and reimbursement strategy. Above all, I was impressed with Maureen’s ability to take a difficult subject and provide a cogent and effective strategy for reimbursement in our specific vertical with electrophysiology products and procedures. And, of course, her ability to answer our questions and explain the optimal reimbursement strategy for epicardial procedures was nothing short of remarkable.

Maureen would be a true asset for any positions requiring consultation on reimbursement strategies or strategic market analysis and comes with my heartfelt recommendation.

Maureen has been a great part of our team. A tireless researcher, she’s helped us clearly understand the drivers of our business model, the landscape of our markets and the regulatory environment in new markets. Her ability to work with all of our team members where they are, has been an enormous contribution to communicating our market pivot across the company and to our customers. She has taken the evidence based approach of our products and applied it to our market and product definitions, helping chart the path to our future.

"Maureen is the consummate sales and marketing professional. She sold our company on a sales/marketing content management system and flawlessly lead the launch while never missing a key deliverable . Her efforts have resulted in high success for our organization.."

"We engaged Maureen Shaffer for her consulting services, and we intend to work with her again as our business progresses. Throughout the process, Maureen went beyond the academic market analysis for our product launch in Europe and added exceptional value by sharing her business experiences and recommendations which helped to move us closer to our goal.

As a result, her succinct yet thorough, comprehensive work product exceeded our expectations and contributed greatly to our success in raising capital. Working with Maureen was a very pleasant experience. Her conscientiousness and commitment to excellence was exceeded only by her genuine desire to meet and exceed our expectations.."

I worked with Maureen on a Good Promotional Practices (GPP) initiative, building a website, creating community and content, and raising the visibility of this important industry force. Maureen was great at the helm of this initiative, providing vision and leveraging her experience (and extensive network) to help put GPP on the radar for those who needed to know about it. She possesses extremely keen insights within the Life Sciences industry, is super smart, and also keep things moving while maintaining a sense of humor. I look forward to future collaboration with Maureen!

""Maureen Shaffer is one of the brightest people I have ever met. She has the unique ability to bring together a wide variety of diverse backgrounds while instilling a sense of commitment and dedication in her entire staff. Maureen is an unrelentless professional dedicated to achieving the highest levels of success available and is willing to work tirelessly to see it through. Maureen would be a valuable asset, professionally and personally to any company.."