Future Proof Market Adoption Workshop
for Medical Devices
Chief Commercial Officer
Courtney Turich
"Maureen led our team through some of the most impactful exercises I've ever experienced, bringing much-needed clarity to our strategic planning. Her fresh, unbiased perspective was exactly what we needed to break through roadblocks and spark new ideas. The insights she shared not only aligned our vision but also ignited actionable solutions for our business. Thank you, Maureen, for your expertise and transformative approach!."
Vice President Marketing
Stacey Homan
"Maureen is a marketer's marketer. She has the uncanny ability to synthesize seemingly disparate information and develop coherent strategies that get results. She is extremely professional and thorough in all that she does. Especially impressive is her ability to continuously support, mentor and encourage her team even during challenging or stressful business situations. It would be a pleasure to work with Maureen again.."
Associate Director Clinical Education
Julie DeGregorio DNP CPNP-AC
"I highly recommend Maureen Shaffer for their exceptional expertise and guidance in clinical education within the medical device space. Their insights were invaluable in helping me transition into my new role as Associate Director of Clinical Education and Field Support. I am especially grateful for the 1-hour consultation service they provided, which offered clear strategies and actionable steps, helping me feel confident and prepared as I develop our education programs for both clinicians and patients. Their professionalism and knowledge make them a standout consultant in the field.."
CEO President Board Member Angel Investor
Elsa Chi Abruzzo RAC FRAPS
Maureen is a top notch, creative, and bright marketing professional in the medical device area, with an emphasis in cardiovascular devices and pain management. She is very strong in product marketing, reimbursement, branding, and communications. With her biomedical engineering background and extensive experience in the industry, Maureen truly understands the technologies she markets. She is also well connected in the medical community and is a problem solver. She has big and small company experience, but her entrepreneurial spirit, high energy and resolve make her especially a good fit for early to mid stage start-ups.
Founder President CEO
Albert Yuan
Maureen was a guest speaker for the Rosenman Institute program and when I asked her if she could critique my pitch, she didn't hesitate to say yes. This was even before I got into the program. I scheduled a 45 minute discussion with her and she took her time to evaluate my pitch and provided very valuable feedback. The meeting ended up going 30 minutes late and she never once made me feel like I had to hurry to end the call. She's an amazing person and I look forward to working with her more in the near future. Thanks Maureen!
Serial CEO and Advisor
Pamela Bunes
Efficient and effective are the phrases that come to mind when I think about Maureen. I’ve had the pleasure of knowing Maureen for five years during which time she has been a consultant to EpiEP on strategic market analysis and reimbursement strategy. Above all, I was impressed with Maureen’s ability to take a difficult subject and provide a cogent and effective strategy for reimbursement in our specific vertical with electrophysiology products and procedures. And, of course, her ability to answer our questions and explain the optimal reimbursement strategy for epicardial procedures was nothing short of remarkable.
Maureen would be a true asset for any positions requiring consultation on reimbursement strategies or strategic market analysis and comes with my heartfelt recommendation.
Founder Advisor Mentor Investor
Brian Gardepe
Maureen has been a great part of our team. A tireless researcher, she’s helped us clearly understand the drivers of our business model, the landscape of our markets and the regulatory environment in new markets. Her ability to work with all of our team members where they are, has been an enormous contribution to communicating our market pivot across the company and to our customers. She has taken the evidence based approach of our products and applied it to our market and product definitions, helping chart the path to our future.
Vice President Marketing
Philip Freed
"Maureen is the consummate sales and marketing professional. She sold our company on a sales/marketing content management system and flawlessly lead the launch while never missing a key deliverable . Her efforts have resulted in high success for our organization.."
Board Director
Gary Hessenauer
"We engaged Maureen Shaffer for her consulting services, and we intend to work with her again as our business progresses. Throughout the process, Maureen went beyond the academic market analysis for our product launch in Europe and added exceptional value by sharing her business experiences and recommendations which helped to move us closer to our goal.
As a result, her succinct yet thorough, comprehensive work product exceeded our expectations and contributed greatly to our success in raising capital. Working with Maureen was a very pleasant experience. Her conscientiousness and commitment to excellence was exceeded only by her genuine desire to meet and exceed our expectations.."
Vice President Marketing
Ian Palmer
I worked with Maureen on a Good Promotional Practices (GPP) initiative, building a website, creating community and content, and raising the visibility of this important industry force. Maureen was great at the helm of this initiative, providing vision and leveraging her experience (and extensive network) to help put GPP on the radar for those who needed to know about it. She possesses extremely keen insights within the Life Sciences industry, is super smart, and also keep things moving while maintaining a sense of humor. I look forward to future collaboration with Maureen!
Executive Consultant
Robert Houser CSSBB CSM
""Maureen Shaffer is one of the brightest people I have ever met. She has the unique ability to bring together a wide variety of diverse backgrounds while instilling a sense of commitment and dedication in her entire staff. Maureen is an unrelentless professional dedicated to achieving the highest levels of success available and is willing to work tirelessly to see it through. Maureen would be a valuable asset, professionally and personally to any company.."
Future Proof Market Adoption Workshop
We help your team and portfolio companies selling into the constantly changing, complex healthcare market to create a high growth, future-proof market adoption strategy. You receive:
- Proven process
- Proven templates
- 30 years of success in the healthcare marketplace applied to your company.
LIVE Weekly Workshops
We show you how to build your future-proof market strategy to drive adoption and revenue. We break down the proven process step-by-step, during Future Proof Market Adoption Workshops on Tuesdays at 12 Noon ET (9am PT, 6pm CET) for eight (8) weeks over 16 sessions.
LIVE Weekly Office Hours
We answer all your questions, get you unstuck, and rocket you towards the finish line for your Future Proof Market Adoption Strategy during the weekly Office Hours on Thursdays at 12 Noon ET (9am PT, 6pm CET) for eight (8) weeks.
COMMUNITY Resources
Everything is here for you–organized in one easy-to-access place! Missed a session? Check out the video or audio replays. Can't find that template? We have those. What is the homework for next week? You are not the first to ask! How do I find the Workshop and Office Hours links? We have that too.
Schedule
Do You?
Juggle many "target" patient populations and specialties?
Compete with well-financed, global incumbents?
Want a clear path through healthcare chaos?
You Learn How To–
Decipher HCP Motivations
Identify the Best Facility or Site of Service Target
Build Your Impactful, Winning Adoption Strategy
We Cover Diverse Specialties
Grow Strong with Mingletoe
Years in Medical Devices
Years Inside Medtech Cos
Years Helping Startups
Repeat + Referred Customers
Meet Your Workshop Leader – Maureen Shaffer
Maureen is a three-time Vice President of Marketing with 20 years of experience inside medical device companies. She has provided early-stage market and message strategy services for medical device CEOs at Mingletoe since 2012.
Now she is sharing her winning methods in the LIVE Future-Proof Market Adoption Workshop! We want to help more startups discover and build their winning adoption strategy so they can successfully pitch, fund, and successfully commercialize their novel medical devices.
Choose the Best
To engineer market entry + message strategy for early & growth-stage medtech companies to drive funding and revenue.
Not sure what you need?
Let's chat and figure it out together!