Future Proof Market Adoption Workshop Syllabus

We provide a practical and insightful learning experience for medical device entrepreneurs and professionals seeking to elevate and optimize effective and efficient market adoption.

Course Description

This course equips startup leaders in medical devices with the knowledge and skills to future proof market adoption to drive fundraising, accelerate sales traction, and ultimately, contribute to improved patient outcomes. Participants will gain a deep understanding of the core principles of U.S. healthcare market dynamics and apply a systematic, data-driven approach to identify the motivations across diverse stakeholders, including investors, healthcare providers, patients, and key decision makers within healthcare systems.

Learning Objectives

By the end of this course, participants will be able to:

• Define and articulate the dynamics of medical device market adoption within the startup context.
• Apply a structured methodology to identify and analyze key market factors influencing market adoption.
• Conduct effective quantitative and qualitative analysis to gather insights and validate assumptions.
• Analyze data sets to derive insights pointing to desirable populations, providers and sites of services as well as those to avoid and why.
• Develop recommended market adoption pathways for specific target audiences within the healthcare ecosystem.
• Communicate the evidence and plan in a way that resonates with internal staff and investors.
• Integrate market adoption goals with broader marketing and business development efforts.

Teaching Methods

• Interactive lectures and discussions
• Case studies and real-world examples
• Individual and group exercises
• Workshops and feedback sessions
• All workshops will be available as video, audio and written transcript (unedited).

Workshop Outline

Module 0: Success Criteria Prework

Module 1: Healthcare Consumer and Provider Flow

• Researching key diagnoses, treatments, and tests in a patient population
• Analyzing patient demographics, motivations and incentives
• Mapping provider roles and referral patterns

Module 2: Facility and Site of Service Flow

• Identifying relevant healthcare facilities
• Evaluating facility-specific reimbursement models
• Discerning champions, influencers, and purchasers

Module 3: Market Adoption Math

• Quantifying population and event volume across key steps in the healthcare consumer-provider-facility journey
• Integrating provider reimbursement models and incentives to key steps in the healthcare consumer-provider-facility journey
• Recognizing ROI and health economic relevance and effect

Module 4: Ecosystem Map

• Analyzing the competitive landscape
• Identifying potential partners
• Understanding potential strategic investor fit

Module 5: Key Market Adoption Pathway

• Synthesizing detailed data analyses in modules 1-4
• Deriving key emerging themes influencing direction
• Creating the most impactful market adoption pathway

Module 6: Actionable Adoption Goals

• Completing rapid SWOT
• Summarizing top two to three objectives to future proof market adoption
• Recommending aligned goals and rank by key startup prioritization metrics

Module 7: FPMA Presentation Creation

• Simplifying complex data and evidence into five to seven key points
• Delivering points in an order digestible by the target audience
• Visual editing for impact

Module 8: FPMA Presentation Communication

• Anticipating objections
• Moving people towards agreement
• Enlisting advance stakeholder support

Future Proof Market Adoption Workshop Sessions, 1Q25

Note

This syllabus is designed as a starting point and can be adapted based on the specific needs and interests of the participants.

The syllabus emphasizes the importance of integrating practical application with theoretical understanding. Hands-on exercises, case studies, and interactive feedback sessions will provide participants with real-world exposure to the challenges and opportunities of efficient and effective market adoption in medical devices.